EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore

Bartow J. Elmore ☆ 6 REVIEW

Citizen Coke

FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore REVIEW Citizen Coke î PDF, eBook or Kindle ePUB Bartow J. Elmore ☆ 6 REVIEW World of abundance but is now embattled in a world of scarcity its products straining global resources and fueling crises in public heal. Fantastic insightful and relevant A very well referenced read that brings to forethought a distaste for capitalism but also a feeling of awe for what coca cola has done for big businessHighly recommended

REVIEW Citizen Coke

FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore REVIEW Citizen Coke î PDF, eBook or Kindle ePUB Bartow J. Elmore ☆ 6 REVIEW Aged free public resources market muscle and lobbying power to build a global empire on the sale of sugary water Coke became a giant in a. Fascinating look at one of my worst addictions and the company that is slowly ruining our planet and its inhabitants I constantly try and give up drinking Coke because I know how horrible it is for me This book showed me how bad it is for the entire world Well researched well written and it seems like El is a little sad tearing down an institution he has so fondly loved his entire life I was also disappointed to find out how easily the American public has been duped by PR campaigns shuffling the disposables problem off themselves and onto the government

FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore

FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore REVIEW Citizen Coke î PDF, eBook or Kindle ePUB Bartow J. Elmore ☆ 6 REVIEW By examining “the real thing” ingredient by ingredient this brilliant history shows how Coke used a strategy of outsourcing and lever. Coke Who doesn t enjoy an ice cold Coca Cola Classic while relaxing with friends barbecuing or watching a big game With the Super Bowl fast approaching the American viewing public is sure to be inundated with commercials for Coke and it s rival Pepsi leading up to the big game While Coke Zero is my soft drink of choice these days I am still intrigued as to what advertisements these beverage giants will roll out Last year spot lighted Americans from all corners of the country stating their comfort food of choice with one thing in common Coke Yet how did Coca Cola reach the point it is at today In his first book University of Alabama professor and Atlanta native Bartow J El allows readers to discover the history of Coca Cola It is 1886 Americans have survived the Civil War and Reconstruction and have settled into the Gilded Age Frederick Jackson Turner proclaimed that the West was closed for future settlement resulting in many potential farmers moving to cities instead of west Rather than farming Americans started down the path toward an industrial society and after a long day in a factory what a better way to relax than with a carbonated beverage with friends or family Atlantan John Pemberton capitalized on the industrialization of society by introducing a new drink that he called Coca Kola to drug stores and taverns around the country The original drink had been copied from a French creation named Vin Mariani that was red wine laced with cocaine a drug all the rage in Europe in the late 19th century Doctors believed cocaine to be a wonder drug and German pharmaceutical giant Merck even manufactured it And cocaine was in the original formula for Coca Cola until 1903 when American pharmacologists realized that maybe the drug was not ideal for consuming after all By 1903 Coca Cola had been around for nearly twenty years and had made inroads in society The drink was here to stay and make a large impact albeit without cocaine in its new formula El organizes the chapters of the book based on each ingredient and material used to create a now standard 12 oz can of Coca Cola Each chapter is chronological and teaches readers about history business side and implications about using each ingredient and the global imprint that Coke has left to create its image as Citizen Coke Coke s presidents have largely kept costs down over the years by outsourcing production and farming of ingredients to outsiders At the dawn of the company Coke shipped its syrup to thousands of independent bottlers who would add the syrup to the water source at factories around the country Coke did not have to supply water or bottles and bottlers stood to make a profit due to bottle reclamation programs that existed in the early 20th century Unintentionally Coke was among the early leaders in recycling Coke also did not provide its own coca leaves or coffee leaves found in South America These were farmed shipped to factories in the United States to be stripped of caffeine or cocaine and then the ingredient would be sent to the Coca Cola headuarters in Atlanta All Coke provided was the formula and produced the syrup which was then sent back out to bottlers As a result Coke turned a large profit even in the early days of its existence allowing it to become the giant that it is today Coke got an even bigger break during World War II when the US Army asked for bottles to be vended to the troops serving on the front Coca Cola became the preferred beverage of the armed forces allowing the company to receive production cost breaks from the government Pepsi did not receive these breaks or contracts catapulting Coke ahead of the curve and to the forefront of American consumerism during the baby boom era when these troops returned to civilian life It was an age of prosperity for Americans who now had disposable income on their hands to buy soft drinks on a daily basis Nothing could be better than an iced cold Coca Cola even if the drink was loaded with sugar and caffeine Yet during the 1950s when brand names became a part of society and few people thought about their diet Americans were not focused on the calories or caffeine they ingested with each serving of Coke Rather Coke was a drink that adults and kids alike could enjoy and during the 1950s few people inside or outside of Coke focused on the conseuences of drinking it For the last few decades Coke has been embroiled in its share of controversy Today the company has bottlers at 3000 sites around the globe but in order to produce the drink taps into the local water source depleting emerging countries of an essential natural resource In both the United States and abroad soft drink and beer companies have to take corporate responsibility for the litter created by bottles and cans that can be found on sides of the roads or in landfills While plastics and aluminum can be recycled not all consumers remember to recycle rather than throw away containers It is up to these corporate giants to remind consumers to reclaim and recycle Additionally people have shouldered the cost of generations of drinking soft drinks loaded with both sugar and caffeine Obesity is on the rise each year and with it come billions of dollars of medical costs Coke has come up with Diet Coke and Coke Zero as replacements yet scientists claim that these fake sugars lead Americans to eat even Some cities have imposed taxes on large beverages and even these have been met with protests as Americans still want to be in charge of what they eat and drink no matter the cost to themselves Coca Cola has been around for 134 years and I suspect the company will last as long as the United States is a country The corporation has left its imprint around the world as Citizen Coke and despite the ecological and medical costs involved when consuming the drink people still enjoy the taste and relaxing with friends That is why Coke still pours millions of dollars into creating the perfect advertisement to be shown during the Super Bowl each year they know that despite the costs the average person still enjoys an ice cold Coca Cola Classic As one who recycles and has all but switched to Coke Zero I can still enjoy Coke during the 21st century Bartow J El has created a book that is enjoyable for the 21st century Coke consumer while also urging people to drink with caution 4 stars


10 thoughts on “EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore

  1. says: Bartow J. Elmore ☆ 6 REVIEW FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore REVIEW Citizen Coke

    EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore Coke Who doesn’t enjoy an ice cold Coca Cola Classic while relaxing with friends barbecuing or watching a big game? With the Super

  2. says: REVIEW Citizen Coke Bartow J. Elmore ☆ 6 REVIEW EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore

    EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore REVIEW Citizen Coke Thoughts soon

  3. says: EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore

    EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore Transaction capitalism Through my ratings reviews and edits I'm providing intellectual property and labor to com Inc listed on Nasda which fully owns Goodreadscom and in 2013 posted revenues for 74 billion and 274 million profits Intellectual property and labor reuire compensation com Inc is also reuested to provide assurance that its employe

  4. says: Bartow J. Elmore ☆ 6 REVIEW EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore

    EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore “Don’t take the tap water for granted” my mom always tells me As a child she had to bring buckets of water from the public water pump for family use It is now very difficult for me living in an urban city with sophisticated but invisible water supply networks built and buried underground to imagine the time when it was part of one’s daily chores to walk miles before they got hold of something as essential as water People usually

  5. says: Bartow J. Elmore ☆ 6 REVIEW EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore

    EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore An eye opener to say the leastWhile the Coca Cola Company is one of the most recognizable brands in the world the adventure of how it got there is not as well known This book by Bartow J El paints a not too flattering picture of the corporate giant Explaining how Coke was able to get others to invest heavily in their key ingredient

  6. says: REVIEW Citizen Coke FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore Bartow J. Elmore ☆ 6 REVIEW

    FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore Bartow J. Elmore ☆ 6 REVIEW REVIEW Citizen Coke Fascinating look at one of my worst addictions and the company that is slowly ruining our planet and its inhabitants I constantly try

  7. says: REVIEW Citizen Coke EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore

    REVIEW Citizen Coke Bartow J. Elmore ☆ 6 REVIEW FREE READ ☆ PDF, eBook or Kindle ePUB ☆ Bartow J. Elmore After putting this book aside earlier this year I circled back restarted and finished Very interesting look into

  8. says: EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore

    EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore REVIEW Citizen Coke I never truly appreciated the scale and externalities of Coca Cola until I read this book For example Coca cola and other soft drink companies create 150 billion pounds of waste every year and depend on the gove

  9. says: EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore REVIEW Citizen Coke

    EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore Fantastic insightful and relevant A very well referenced read that brings to forethought a distaste for capitalism but also a feeling of awe for what coca cola has done for big businessHighly recommended

  10. says: EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore Bartow J. Elmore ☆ 6 REVIEW REVIEW Citizen Coke

    EBOOK or KINDLE (Citizen Coke) AUTHOR Bartow J. Elmore Bartow J. Elmore ☆ 6 REVIEW REVIEW Citizen Coke Or How to build a global business using someone else's water and sugar The snooty named Bartow El takes us into the long history of on

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